Audi on demand & Audi at home going public
Author: Ryan Beene
Audi’s high-end spin on mobility and car-sharing services is coming to the U.S. via two pilot programs.
In Miami, Audi is preparing Audi at Home, a program to station Audis in luxury condominium buildings as an amenity for residents. Details of the program are being ironed out ahead of its anticipated launch this year. Scott Keogh, CEO of Audi of America, says the idea is for jet-setters with multiple homes to get the Audi experience without needing to keep an A7 parked at their pied-a-terre on South Beach.
In San Francisco, the German brand recently launched Audi On Demand, a daily-rental service that blends elements of mainstream rental agencies with the digital interfaces of car-sharing programs such as Zipcar and Daimler’s Car2Go. But instead of the customer picking up the keys at an airport rental counter, or having to walk to a preset location to pick up a Zipcar, a concierge drops off the Audi, detailed and fueled, and picks it up at the end of the rental period at a location chosen by the customer.
Audi On Demand users book rentals using a smartphone app and can select from most of the brand’s lineup. All vehicles come in Premium Plus trim and have Audi’s MMI navigation and infotainment system and Quattro all-wheel drive.